The Red Festival is an extravagant event series designed to deliver the ultimate social experience for creatives and influencers in the Bay Area. The experience includes a comedy show, photo walk, a game night and dinner party.

To achieve her vision, Selena brought together the creatives forces of her community in a collaborative process that encompassed logistics, production, talent management, venue acquisition and partnerships.

In its launch year, The Red Festival welcomed over 350 attendees over the three-day experience.